Dot Incorporation
Background
With 500,000 visually impaired people in Canada and 40% are from Ontario, most of the current assistive devices (braille reader) and technologies (screen reader) are difficult to use out of home and expensive. For visually impaired people worldwide, due to the inaccessibility, less than 10 % can read braille and only 5% own one of those devices.
Insight
The visually impaired can reconnect to the world and society easier if they can read braille.
Opportunity
Making braille smartwatch part of the Assistive Devices Program from the Government of Ontario.
Concept
Create a petition to the Government of Ontario, making Dot Watch available to Visually Impaired People.
Methods
Incorporating three senses (sight, touch, hear) to reach targets with and without any impairment.
Why changing the speaking rate?
People without vision impairment can hear around 6 syllables per second.
However, the visually impaired can hear up to 25 syllables per second.
Using Instagram features, Alt Text Stories to introduce the watch features and encourage audience to join and support the petition.
Instagram Post
Alt Text (5s)
A Dot Watch wore upside down on the right wrist. Text on the right says "Inverse Mode”
Caption (10s)
For those who are more comfortable to read braille with their left hand, “Inverse Mode” is now available on Dot Watch. Helping the visually impaired to see and be seen. #reconnectVIP
*Instagram feature - Alt Text
Instagram Story
A staff with vision impairment demonstrating how to use Dot Watch to the public and encourage them to try out the watch features and join the petition.
The booth will locate outside of telecommunication retail stores.
A demonstration of the app-to-watch features. Example: "Study Braille" for beginner.
Design Specification
